Define, Prototype, Validate

(In just 4 weeks)

Who is Roadmapping for?

  • You have an idea and you want to put out to the world.

  • You have an understanding of business needs of this idea.

  • You are eager and excited to visualize the concept in your mind

Quick facts


4 weeks



Average time for ROI

1 month


  • Design Prototype
  • Comprehensive roadmap
  • Design guideline

What is Roadmapping?

Roadmapping is a process that takes you from ideation into a fully-fledged prototype designed to help you raise your next round of funding.


Raise funds quicker

Our prototypes and product designs have helped startups raise over 15 million in seed and VC funding.


Get clarity

Know exactly what you're going to build and how the market responds to it - before going to development.


Reduce build cost

Building out a roadmap lets us get user feedback early allowing us to only focus on the essential.

What do expect?


Week 1

Collaborative kickoff workshop

Competitive and adjacent landscape analysis

Target customer personas



Week 2

Understand the best way to speak to your target audience

Storyboard sketches & wireframes

User Stories



Week 3

Prototype testing & iteration

Build out your feature roadmap

Create a clickable prototype



Week 4

Brand guidelines booklet

Final prototype

Packaged Roadmap


Roadmapping Case Study


The world of divorce can be messy. Divorce123 wants to change that by helping your mediate your own divorce. Check out the case study to see how we took this idea from pen and paper to a functional prototype.



Before starting with our Roadmapping program you have to have an idea for a product. You also will need to have at least 2 hours a week for 4 weeks to go over our latest updates. Other than that, we just need your excitement! Your dream is about to become a reality.  

• Roadmapping produces a better product: By going through the Roadmapping process and taking the time to do this right, we’ll create a more effective solution that will generate more value in the long-term.

• Roadmapping aligns our incentives: You can ultimately take the roadmap to anyone, but structuring it as a separate engagement keeps our incentives aligned – in Roadmapping, our goal is only to give you the best solution at the cheapest, smallest possible scale. It’s a better structure for avoiding scope creep and getting you what you need quickly and inexpensively.

• We can’t just drive east: If you want to go from LA to New York, you can’t just drive east – you need to plan your route, your stops, your miles per day, etc. Roadmapping makes sure we actually take the right approach to your problem and avoids ending up in New Orleans 6 months down the line.

• An actionable plan gets things done faster: At the end of Roadmapping, you’ll have a literal, step-by-step roadmap to finishing your product. The only analysis we’re doing is during the Roadmapping process, and because we’re taking the time to do it right, you can actually trust that analysis for the length of the project. Once we finish your roadmap, you’re ready to head into production full speed.

• It’s timeboxed: How many times have you spent too long at the start of a project trying to figure out what to do? Roadmapping let’s us timebox the analysis phase to a specific timeline we both agree on. With this timeboxing, we can perform the analysis we need to do the job right without wasting too much time thinking about it.

• Is it current: How long ago did you do the analysis for this? Things change fast – it’s always best to start a project with as few assumptions as possible, and whatever assumptions we do have needs to be current.

• Roadmapping can save you money: We often find clients who have a fleshed-out concept for a project, but a lot of the plan doesn’t actually need to be implemented to provide the same value. Roadmapping can help us spot any elements of the project that are unnecessary, letting us trim down the budget.

We can’t produce an accurate estimate without Roadmapping: Put simply, we can’t tell you how much it will cost because we don’t know how much it will cost. We need to roadmap because it’ll tell us exactly why we need to build, how long it will take, and what it will cost. Without a Roadmapping session, all we have are guesses that can drive the project over budget.

• No two projects are the same (nor should they be): In our Roadmapping process, I focus on designing the solutions around the needs and goals of your business – We don’t have a standard, one-size-fits-all project we do. Accordingly, we don’t actually know what we need to build to solve your problem yet, so we can’t know what it will cost. Roadmapping will tell us both of those things, accurately.

• Roadmapping can help us get the price down: We may have a ballpark figure for what we think would absolutely, 200% solve your problem, but the truth is you probably don’t need all of that. Roadmapping will tell us what parts you really need for success, letting us trim the budget and save you time and money.

Our other products

Product Camp

For companies with a plan needing a dedicated team.

Moku Refresh

For companies looking to refresh their current product.

Design System Optimizer

For companies looking to scale but being blocked by a lack of design processes.

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