We designed a whole identity for NomNom, we even renamed the company. We developed a refined logo, branding assets such as a custom iconography and illustration set.
Design an intuitive and easy to use, customer-facing interface. We wanted to clean up the current UI and bring the most important features to the surface.
We refined the brands’ message to make the unique value proposition of Nomnom very clear. In our messaging, we decided to niche down and speak to a customer segment we believe will get the most value out of our product.
Currently, in the world of customer feedback, there are few comprehensive tools. Feedback management tends to be grouped into project management. Many teams are left with a non-centralized approach to consuming and acting upon customer feedback.
Tools that already exist also require a lot of manual work. For example, with competitors such as Dove Tail – to create a complex taxonomy to label you would have to manually do this. To create customer segments, you would have to do this manually.
Nomnom wants to reduce the leg work, integrate teams and make customer feedback at the center of your product.
Trial sign ups
To know if we’ve completed a product successfully we set KPIs. These give us clarity around the priorities of the project.
For NomNom we were focused on
- Reducing Churn Rate
- Reducing support hours and sales calls by creating a stronger onboarding
- Increasing trial sign-ups
NEW LOGO CONCEPT
Data Heavy Design
Nomnom was a very data-heavy design product, where attention to detail was paramount. To manage this we designed with real data and existing use cases that we already saw present in the application.
We also worked very closely with the developers by creating interactive prototypes and delivering front end specs in Zeplin
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