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NomNom

Nomnom is a very unique platform that quantifies qualitative feedback. You’re constantly getting feedback from your customers. Maybe through Twitter, Typeform, and Zendesk. Many teams resonate with specific pieces of feedback and make changes within their product based on anecdotal evidence.

Nomnom is different, the goal is to operationalize customer research function to reduce inefficiencies and scale across projects via a repeatable process with reliable timelines, ready-to-apply methods, and templates.

Nomnom wants to be at the forefront of this movement and centralizes all your customer feedback so you can build a clear understanding of what direction you should move your project.

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Project scope

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Branding

We designed a whole identity for NomNom, we even renamed the company. We developed a refined logo, branding assets such as a custom iconography and illustration set.

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UX/UI

Design an intuitive and easy to use, customer-facing interface. We wanted to clean up the current UI and bring the most important features to the surface.

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Messaging

We refined the brands’ message to make the unique value proposition of Nomnom very clear. In our messaging, we decided to niche down and speak to a customer segment we believe will get the most value out of our product.

The problem

Currently, in the world of customer feedback, there are few comprehensive tools. Feedback management tends to be grouped into project management. Many teams are left with a non-centralized approach to consuming and acting upon customer feedback.

Tools that already exist also require a lot of manual work. For example, with competitors such as Dove Tail – to create a complex taxonomy to label you would have to manually do this. To create customer segments, you would have to do this manually.

Nomnom wants to reduce the leg work, integrate teams and make customer feedback at the center of your product.

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Strong Onboarding

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Strong Onboarding

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Trial sign ups

KPIs

To know if we’ve completed a product successfully we set KPIs. These give us clarity around the priorities of the project.

For NomNom we were focused on

  • Reducing Churn Rate
  • Reducing support hours and sales calls by creating a stronger onboarding
  • Increasing trial sign-ups

Our Approach

With a plethora of features, we had to be very conscious of the presentation. The previous version of the platform was feature-packed but many users did not know how to access them. We decided to focus on three core user journeys and build the entire product around them.

By focusing on the three most popular use cases, we had a sense of priority. Many companies like to design for everyone rather than designing for their specific target market. By focusing on making our core users experience better, we were able to make sure the functionality that they need was at the forefront of the application.

DEFINE OVERALL STYLE

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ICON SET

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ILLUSTRATION SET

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UI COMPONENTS

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NEW LOGO CONCEPT

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Data Heavy Design

Nomnom was a very data-heavy design product, where attention to detail was paramount. To manage this we designed with real data and existing use cases that we already saw present in the application.

We also worked very closely with the developers by creating interactive prototypes and delivering front end specs in Zeplin

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Final product

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Check out another case study

Ready to level up your product?

Get your strategy session to learn how you can improve usability, increase conversion and strengthen your overall brand positioning. In the crowded market, great UX has an incredible ROI.

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