In the simplest terms, it's been hard and scary to buy cryptocurrency online. Very few companies have been able to even begin to tackle this problem, yet the market is craving a solution.
Consumers around the world are becoming increasingly used to the slick interfaces offered by the likes of Netflix, Amazing and Spotify. It may be undeniable that the technologies supporting these platforms are innovative, but without a smooth user experience on each, it's unlikely they would reach such widespread adoption or prevail over competitors. As cryptocurrency moves closer to a tipping point, more work needs to be done to improve usability, at the same time as maintaining a robust security system.
Cost of the problem
As everyday consumers are more informed about cryptocurrency we are seeing an uptake in popularity. Everyday consumers are attempting to turn to crypto to invest, trade and hold. They are craving solutions that are accessible to the everyday population. Yet, there are very few options when it comes to finding an exchange that is fast, easy to use and credible. With new currencies emerging every day, the potential of the market is truly unlimited.
Currently, existing exchanges - in addition to having a UX problem - have a huge marketing problem. Last year over 52% of users on Facebook stated that they made a buying decision based on an ad that they viewed on the platform. Yet, many crypto marketers know, gaining access to ad space for anything cryptocurrency related is a nightmare.
Currently, no exchanges allow marketing through a simplified partnership process.
We started by creating a stronger brand voice and message. Before even approaching the UX we needed to ensure that users trusted the brand. That’s why we started with the marketing page and marketing message.
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