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Mylo

Mylo is a micro-investment platform based in Canada and marketed to Millennials. The Mylo app has been featured by the Apple iTunes Store due to its simple design and empowering promise to help the next generation of leaders become financially independent.

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The problem

The Canadian market is much more challenging for financial products than US marketing simply because of volume. With Mylo we had been more than just a financial product, we had to be a lifestyle.

Many new products marketed to the same demographic are smaller ventures from the main bank in Canada. Mylo is not a product of a mega banking corporation but a new player on the block. We had the challenge of differentiating the product by becoming a lifestyle brand all while remaining credible in the consumers’ eyes. The question was – how do we make a consumer-ready investment app and still appear credible?

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Major banks in Canada

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Net Promoter Score

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Longer time on site

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App download

KPIs

To understand if we are successful we have to have performance indicators in place before we begin the product. For Mylo we had a few great KPIs:

  • Increase Net Promoter Score
  • Longer time on site
  • Increase app downloads

Our Approach

By focus on the customer journey outside of the application we were able to create a strong narrative that resonated well with our target market. Instead of promoting features we talked about benefits.

We made it very clear who are the target market is and how we can help them. A tendency in the FinTech space is to go completely tech. To show off the technology behind the product. Yet, for most consumer products that buyer decision is emotional – so we decided to speak towards those emotions.

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The Process

Sketch & Wireframing

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DEFINE OVERALL STYLE

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Human centric design

There is always a story behind the app

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ILLUSTRATION SET

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Final product

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