The Canadian market is much more challenging for financial products than US marketing simply because of volume. With Mylo we had been more than just a financial product, we had to be a lifestyle.
Many new products marketed to the same demographic are smaller ventures from the main bank in Canada. Mylo is not a product of a mega banking corporation but a new player on the block. We had the challenge of differentiating the product by becoming a lifestyle brand all while remaining credible in the consumers’ eyes. The question was – how do we make a consumer-ready investment app and still appear credible?
Major banks in Canada
Net Promoter Score
Longer time on site
To understand if we are successful we have to have performance indicators in place before we begin the product. For Mylo we had a few great KPIs:
- Increase Net Promoter Score
- Longer time on site
- Increase app downloads
Human centric design
There is always a story behind the app
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