*This is a typical sports news site, there is too much data to digest at first glance
Currently, in the world of personalized sports news, the excitement gets lost in the data. For everyday users, many sports apps are too information-heavy. They tend to forget about the joy and excitement of the game itself.
We wanted to create an experience that looked beyond the data. An experience around joy and excitement. An experience that was built just for you.
Cost of the problem
The first version of the application has been launched by the time we came in yet there were so many usability issues.
The core issue was the app was not habit-forming. For personalization based applications, forming a habit it quintessential to its success as it only appreciates when the application learns the user's preference. Think Netflix or Spotify. For these apps to recommend songs or movies we need to have a good understanding of what you like and dislike. To get this data the user needs to use the application multiple times.
The more time we can get the user to spend during the first few weeks of using the app, the strong our recommendation algorithm will get. Giving better personalization will increase the value of the app for the user. This is true for apps like Spotify and Netflix’s.
At the start of each project we ask our client, what would a successful completion of this product mean for your business
Yes, even creatives have KPIs – here’s what we were focusing on
- Time on site within the first two weeks of signing up
- Less dropoff after onboarding
- Time to finish the actual project (aiming for 3 months)
DARK MODE/LIGHT MODE
COMPONENTS FOR EVERY SCENARIO
Although we are a design only agency we work closely with our developers to make sure the hand-off is smooth. We remain on call for the entire development process to make sure your dreams become a reality. With Flashsport, we build a component guide and a comprehensive style guide to ensure development went quickly. We hand off front end spec in Zeplin
The results of our KPIs are to be reported. Flashsport is currently in development and will launch in August 2019. Internally and with beta users there has been a very significant positive response in response to usability and overall look and feel.
Ready to level up your product?
Get your strategy session to learn how you can improve usability, increase conversion and strengthen your overall brand positioning. In the crowded market, great UX has an incredible ROI.
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